I worked as a visual designer for many years at Nationwide Children's Hospital. The end goal was to save lives and create a better health care experience for patients and their families.
From a complex form made easier, a hang-tag on a patient's IV pole meant to prevent medication mistakes, or a cycling jersey to raise money for cancer research, the end goal was for the benefit of our patients. The audience might be a patient, a parent, a nurse, a physician, or an employee interested in cycling 100 hilly miles to help raise millions to find cures for cancers. Product owners including the CEO of the hospital, the Foundation, Oncology, Patient Education, Professional Education, Patient Care Services, etc., but ultimately all the product owners had the same goal – to make a child healthy again – and to keep them healthy.
That passion for a great user experience has had a huge impact on my design thinking.