Problem: With seven distinct user roles, It was very important to distill down the complex patient success system and make it visually clear.
Solution: The HelpMEwell logo incorporates a color wheel with seven colors, represent the seven roles in the patient success system – patient, patient success manager, primary care, specialist, family, caregivers, home-health aides. The patient is also represented as the star in the middle. Within the patient success system the focal colors are used to help visually identify the roles and show how each role works with the others for better patient outcomes. It takes community, and interconnectivity. All for one.