Designing for Buoy Labs, an award-winning smart home iOT for water.
Buoy Labs was acquired by Resideo in March 2019.
As the first in-house UX and visual designer at Buoy Labs (formerly Calliope Waterworks), I came on board when the hardware/software product was still in early beta. I collaborated with the team to do a complete review and iterative redesign of the user experience from end-to-end, including a rebrand to take the product into production.
Review and analysis of early beta version of app for UX/UI
Review and analysis of beta customer feedback of both the app and hardware device
Summary report of the findings to stakeholders
Roadmap planning with stakeholders to plan out and prioritize the UX and UI design changes
Working with product management to write user stories for development, with some features being broken into several planned iterations for continuous release
Creating mockups and prototyping app screens
Ongoing usability testing with beta customers
Ongoing competition research of hardware and software
As the product designer, sitting with our small team of developers and product manager so we could talk through system architecture, data, firmware, and app UX was invaluable, as were the kitchen conversations and being part of the daily scrums and weekly (or bi-weekly) sprints. Teamwork.
End to end customer experience design thinking
Working closely with the marketing and customer experience teams, the collaboration allowed us to have a single voice throughout our product, including:
Buoy website with eCommence and help center
All print materials, including developing the first Installation (for plumbers) and Getting Started guide (for homeowners)
Buoy device packaging (functional design suggestions and design collaboration with contracted vendors)
Testimonials and installation videos (collaborating with contracted vendor)
Misc print design needs, including booth design, business cards, banners, and other promotional materials
With this approach of end-to-end design, I collaborated with internal and external stakeholders to gather feedback and iteratively improve the user experience throughout the product touch points. I met with Buoy customers, had daily discussions with the support team, kitchen chats with founders, sent out surveys to beta customers with open-ended questions to gain insights, observed device installations and first time app usage experiences, demonstrated the product and listened to potential customers at events, including CES 2018, the Consumer Electronics Show (where we received numerous awards).
CES 2018 booth design
Awards from 2017–2018:
2018 Fast Company World Changing Ideas finalist – Consumer Products
2018 CES Innovation Honoree – Smart Home Product
Popular Mechanics Best of CES 2018 – Editor’s Choice
GearBrain CES 2018 – Editor’s Choice
2017 Edison Design Award, 2017 Fast Company’s Innovation by Design