Designing for Buoy Labs, an award-winning smart home iOT for water startup
As the first in-house UX and visual designer at Buoy Labs, I came on board when the hardware/software product was still in beta. I collaborated with the team to do a complete review and iterative redesign and rebranding to take the product into production.
Review and analysis of early beta version of app for UX/UI
Review and analysis of beta customer feedback of both the app and hardware device
Summary report of the findings to stakeholders
Roadmap planning with stakeholders to plan out and prioritize the UX and UI design changes
Working with product management to write user stories for development, with some features being broken into several planned iterations
Creating mockups and prototyping app screens
Ongoing usability testing with beta customers
Ongoing competition research of hardware and software
Sitting in with our small team of developers and product manager so we could talk through system architecture, data, firmware, and app UX was invaluable, as were participating in daily scrums and weekly or bi-weekly sprints.
End to End Design
Working closely with the marketing and customer experience teams, the collaboration allowed us to have a single voice throughout our product, including:
Buoy website with eCommence and help center
All print materials, including developing the first Installation (for plumbers) and Getting Started guide (for homeowners)
Buoy device packaging (functional design suggestions and design collaboration with contracted vendors)
Testimonials and installation videos (collaborating with contracted vendor)
Misc print design needs, including booth design, business cards, banners, and other promotional materials
With this approach of end-to-end design, I collaborated with internal and external stakeholders to gather feedback and iteratively improve the user experience throughout the product touch points. I met with Buoy customers, had daily discussions with the support team, sent out surveys that asked open-ended questions to get valuable feedback, observed device installations and first time app usage experiences, and demonstrated the product and then listened to potential customers questions and feedback at events, including CES 2018, the Consumer Electronics Show, where we received awards and recognition including 2018 Fast Company World Changing Ideas finalist.