Designing a Patient Care Platform (2014–2015)

HelpMEwell was a patient-owned-data platform that enabled seniors with chronic medical conditions to easily capture important data and automatically share it with their designated medical providers and family to reduce their hospital admission rates. 


As the only designer, I collaborated closely with CEO/product manager and a team of three full-stack, iOS, and backend engineers, to provide all the design and research needs for a bootstrapped startup, including the UX and Visual Design for:

Sketching out the Patient Logging concept

Sketching out the Patient Logging concept

Family-view initial concept sketches

Family-view initial concept sketches

Prototypes were created starting with lowest fidelity (sketches) to highest (coded in JS Bin). I followed through and provided QA testing and feedback/bug identification in Github, did user testing and research out in the field with seniors, family members, caregivers, and medical providers.

View the patient user flow for logging both by the iPhone/iPad app and by receiving a call.

Designing experiences for seniors meant taking into consideration technology used, eyesight, instructions, and touch targets. Read about the lessons learned and user experience decisions made:

In addition, I provided all the visual design for:

  • Brand identity

  • Logo

  • Iconography

  • Infographics

  • Pitch decks

  • Misc. marketing and business development materials including business cards and t-shirt designs

Additional services provided:

  • Content writing 

  • Persona development

  • Voice recordings (for patient data logging using touch tone phones)

  • Video editing for product demo videos